Threats to human health and well-being from climate change are increasing rapidly. The imperative for action is clearer than ever, but what compels the public to support climate policy and action? Does awareness of health impacts drive support for solutions? What role can effective communications and engagement play?
This webinar discusses results from a Randomised Control Trial conducted with over 30,000 participants from across Brazil, India, Japan, and South Africa. Its most notable finding - health-framed messages are twice as effective at shifting people's attitudes and policy support on climate change than non-health climate messages – offer implications for all those working at the interface of climate change and health, with lessons for the wider communications and engagement ecosystem. Hear from Wellcome and CORE on persuasive messages and their salience in increasing public support for policy action in a drastically warming world.