This 79 page journal article from Communication for Social Change Consortium gives an extensive introduction to the growing and changing role of social media in communication with important insights and recommendation for how to understand and use social media platforms.
The paper has an emphasis on developing country experience. It includes a clear overview and introduction and case examples from Brazil, India, South Africa and Thaliand, with insights into the way social media platforms work and are used in practice. It is focused on HIV communication but with a much wider application.
Image Credit: Sean MacEntee
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