A clear and accessible introduction to evaluation of social media linked to community radio initiatives but with wider application.
Literature: Future Connect: a review of social networking today, tomorrow and beyond, and the challenge or HIV Communicatorsby Pete Cranston and Tim Davies et al.
an extensive introduction to the growing and changing role of social media in communication with an emphasis on developing country experience.
A blog post from Kissmetrics describing how best to get started with social media measurement. Whilst primarily business and Northern focused this post nevertheless clearly explains the general steps of how to evaluate social media and incudes links to social media tracking tools that are useful for CE activities using social media.
A Mesh introduction to evaluating projects that engage communities through social media.